The Business Challenge: In teams, participants
- Run a sophisticated hi-tech business, decide which markets to enter
– their goal is to strive to make the biggest profits – to win the challenge
- Learn the need for market research into potential markets
v Build an understanding of competitive strategy
- Make financial & strategic decisions and deal with management
issues which impact profits
- Learn to interpret and tell the stories behind financial statements
and use business drivers and levers to improve performance.
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